John Lewis Christmas Advert 2024 Meaning. The retailer’s website does offer a two word hint of what to expect. John lewis has become synonymous with christmas thanks to its annual adverts, which have featured everything from lovable penguins to heartfelt tributes to caretakers.

Knowing where to look” is the advert’s tagline, showing sally looking for a gift late in the day in a john lewis store before burrowing away into a rack of clothes that morphs into. John lewis has become synonymous with christmas thanks to its annual adverts, which have featured everything from lovable penguins to heartfelt tributes to caretakers.